Job Description:

Job Description 

Unique Job Role 

Influencer Marketing Exec 

Function 

Marketing 

Reporting to 

Brand Manager  

Business 

Corporate 

Grade 

L4 

Date 

--- 

Job Details 

To lead Influencer Marketing efforts for the brand towards overall fulfilment of overall Social Media objectives.  

External Interfaces 

Internal Interfaces 

Influencer Agencies  Social Media Agency  Digital Platforms(Google, Meta)  Creative Agencies  Product Team  Marketing Team  Sales Channels 

Job Requirements 

Education 

Graduate  

Relevant Experience 

2-3  years of experience in Influencer Marketing, Social Media Marketing 

Behavioural Skills 

Business savvy  Entrepreneurial drive  Nurture relationship   Influence for impact  Accountability  Believes in people  Curious  Is passionate about categories and products 

Knowledge 

Influencer Marketing   Social Media Marketing  Content Creation 

 

Process Contributions 

Process Contribution 

Process Outcome 

Performance Measure 

Marketing : Identification and On boarding of relevant Influencers 

Creation of Influencer Marketing plan given the overall Social Media and Content Marketing objectives of the brand  Shortlisting, Evaluation, Outreach and On boarding  of Influencers given the overall Influencer Marketing plan  Influencer Marketing Plan  On boarding of Influencers based on the plan 

 

Timely on boarding of influencers as per the plan 

Marketing : Content Creation and Dissemination 

Conceptualization of different content pieces to be created with Influencers  Timely closure and dissemination of different content pieces  Impact measurement of Influencer Marketing and calibration of the plan as required   Influencer Content   Impact Analysis    Timely Dissemination of Influencer Content   Content Performance – Impressions, Engagement etc.   Key Skills: