Job Title:                           Director of Sales and Marketing

Department:                     Marketing

Reports To:                       General Manager

FLSA Status:                     Salaried Exempt

Summary:

This position oversees the planning and implementation of a complete marketing campaign for the facility and all events, including group sales, sponsorships, advertising, promotion, publicity, and branding.  This position also interacts continuously with clients, promoters, agents, artists, and artists’ managers in efforts to confirm events for Stockton Arena and Bob Hope Theatre.  This includes all aspects of the booking process and assist in the development and coordination of all self-promoted events.

Essential Duties and Responsibilities:

Maximize ticket sales for all events using all assets available.  Must have excellent communication with marketing, box office and booking staff.Create and supervise marketing plans for ticketed events, tenant teams and ASM Global Special Events to include all available services: group sales, public relations, media placement, direct mail, promotional development, non- profit opportunities, etc.Direct the public relations image of the facility. Establishes and maintains relationships with media, industry influencers and key community and strategic partners.Manage premium services department and contract renewals, ticketing questions and provide superior customer service.Recognizes opportunities to receive publicity from building operations, activities, awards/honors, etc. and share with local, regional, or national media and/or ASM Global Corporate.Operates the department with a conscious commitment to maximum exposure for the facility and its events, through the most effective and efficient means possible.Act as a creative director with internal staff and outside advertising agency to develop marketing collateral as needed.Maintain brand standards of logo and name when used by outside parties in partnerships or sponsorships. Aggressively seeks new contacts and maintains working relationships with all media representatives, civic and industry organizations, corporate promotional contacts, and event and booking representatives.Remains current on national trends in the industry and local market changes that affect the facility.Responsible for maintaining cutting-edge status on new ideas or technologies related to website, mobile apps, social media, advertising/media opportunities, and promotional items.Develops marketing materials and procedures to have the department function effectively as an in‑house agency.Maintain and increase facility signage revenues.Annually produce collateral such as marketing plan, year-end recap, year-end video and client parties, etc.Evaluate current marketing and sponsorships to ensure greatest return on investments and most efficient use of assets.Develop new concert, family, comedy, religious, and sporting programming for Stockton Arena and Bob Hope Theatre.Negotiate venue deals with promoters and/or agents.Assist in monitoring and maintaining the booking calendar.Obtain full understanding of venue deal points and agreements.Assist in contacting prospective promoters, agents, mangers, and individuals to initiate the sales effort.Follow-up on leads generated by outside sources.Create event proformas based on provided template.Negotiate, compile, develop, and execute contracts and venue agreements.Develop and grow self-promoted events for the venue.Assist in creating bids for special events and sporting events.Develop and implement ideas for artist gifts and promoter/agent/manager gifts.Develop and implement ideas for trade ad campaigns.Create specific welcome signage and other related items for Artists to ensure a unique visit to our venue.Other duties may be assigned.

Supervisory Responsibilities:

Directly supervise Marketing Manager, and Premium Sales and Services Manager.  Carries out supervisory responsibilities in accordance with ASM Global's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding; disciplining employees in conjunction with Human Resources; addressing complaints and resolving problems.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience:

Bachelor's degree from four-year university in Marketing, Public Relations or related field preferred.Minimum of four years' experience in Marketing, Public Relations or Sales in entertainment industry or related field or equivalent combination of education and experience required.Exposure to and familiarity with similar facility environment. 3+ years supervisory experience.
 

Skills and Abilities:

Excellent written and verbal skills, including strong proof-reading.Ability to prioritize multiple projects and meet deadlines.Ability to effectively supervise and motivate staff.Excellent communication skills.Demonstrate high level of energy and self-motivation to work effectively and enthusiastically with co-workers.Professional presentation, appearance, and work ethic.To perform this job successfully, an individual should have advanced knowledge of Microsoft Office.Photoshop and Illustrator design experience a plus.High aptitude for figures and advanced writing skills.Website maintenance and basic HTML knowledge needed.

Certificates, Licenses, Registrations:

No certifications are required.

Other Qualifications:

Ability to work flexible hours in addition to normal business hours.

Ability to travel required.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to use hands to keyboard, text on iPhone, operate radio, and work on computer.  The employee is regularly required to use feet and legs to walk the facility as many times as required during an event the employee is charged with for the day.  The person must be able to climb stairs and walk long distances to access all seating.  Lifting up to 45 lbs.  Must be able to work extended hours, weekends, and holidays as required.

Compensation

The salary range is $95,000 - $105,000 plus commission. This position is also bonus eligible.

NOTE: The essential responsibilities of this position are described under the headings above.  They may be subject to change at any time due to reasonable accommodation or other reasons.  Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Applicants that need reasonable accommodations to complete the application process may contact 209.373.1400.

ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply.  VEVRAA Federal Contractor.