Company Description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Publicis Specialty Group (PSG) is the specialist brands portfolio of Publicis Digital Experience. It is comprised of a diverse set of agencies that evolve in multiple sectors - media, technology and digital creative – to deliver a wide range of outcomes for clients – social good, technology transformation, brand growth, product experiences.

Adopting a flexible model, PSG agencies connect their expertise and capabilities when appropriate or tap into the multiple services that Publicis Digital Experience offers across its global network, if necessary.

PSG is an expanding portfolio with more than 200 employees and three agency brands - Level, Plowshare and 3 | Share.

Job Description

The EVP, Strategy provides deep insight into factors affecting our clients' business, brand, and experiences.

A future-forward pragmatic leader who "connects the dots" between Business, Brand and Culture, articulating strategic solutions across technology, media, creative, data, trends, experiences, and products.

This highly collaborative role interfaces heavily with PSG agency team members and VP to C-level client contacts throughout the strategy development and execution process.

The EVP, Strategy leads cross-functional engagement teams across a range of complex project types with multiple components. These may include research and insights, valuation and business case development, brand vision, organizational design, process optimization, digital experiences, communication plans, future state visualizations, and other modules depending on client need.

Responsibilities

STRATEGY DEVELOPMENT

Business goals and trends analysis to guide strategy development and executionBrand architecture and strategy for businesses from startups to fortune 100Integrated marketing strategies that drive client business performanceAnalyze business, marketing and digital performance across products, markets, audiences, and channelsCreate digital roadmaps to guide execution of programs and initiativesTest hypotheses through research, scenario analysis, financial modeling, and response forecastsCreate strategic and financial models to articulate business valueBuild complex business cases and ROI modelsSummarize findings and package in a way that supports a clear and compelling story

ENGAGEMENT MANAGEMENT

Lead strategy engagements with a strong focus on business analysis, strategic and financial modeling, differentiated digital experiences, key digital capabilities and/or road mappingEngage with clients to identify key strategic challenge(s) as well as digital business and marketing needs; evaluate scope of strategic engagementWork cross-functionally with other strategy colleagues, client partners, discipline leads, creatives and other internal partnersPresent strategy output and recommendations to clients and internal stakeholdersFacilitate workshops and ideation sessionsLead strategic review of solution development; provide clear and timely feedback to ensure experiences, technology and marketing solutions are delivered on-strategyLead or participate in project post-mortems; capture key learnings and develop case studies as appropriate

 

MULTI-CHANNEL AND CONSUMER EXPERIENCE VISION

Provide assessment and vision of the ideal 'consumer experience' by defining key capabilities that differentiate clients and meet consumer needsDefine cross-channel implications and opportunitiesDefine impact to brand and consumer audiences

 

CLIENT ENGAGEMENT & BUSINESS DEVELOPMENT

Advise clients (VP- to C-level) on strategic considerations and best practices for building effective marketing, digital centric, organizationsSupport business development efforts with research, structure, smart thinking, and big ideasWork with Client leads to generate demand and sell-thru for strategic servicesBuild and manage strong working relationships with decision-makers of the client organization and become a trusted advisorProactively seek out opportunities to deepen client relationships and "elevate the conversation" within client organizationsCreate RFP responses and proposals, and take a leadership role in pitching new businessDevelop thought leadership pieces for publication and/or business developmentRemain up to date on relevant news, best practices and trends within the digital marketing, media, and technology ecosystem

 

PEOPLE & TEAM MANAGEMENT

Build and expand strategy teamMentoring junior team members and offering training in relevant methodologies, techniques, frameworks, etc.Proactively work to improve process for strategy engagements and team workflowPartner with senior account leadership to support client decision-making

Qualifications20+ years of strategy experience for consumer-driven businesses within consulting or agency environmentsCross-trained strategist who can work successfully across Brand, Digital, Innovation, Technology, Data, Product and MediaExpertise in digital advertising, digital strategy, digital technology capabilities and partner knowledgeProven track record of impact in high growth, high velocity organizationsProven experience leading brand and digital strategy in complex business and marketing environmentsSelf-starter with an entrepreneurial spirit, vision and leadership to help facilitate change within a team and client's organizationStrong understanding of user research, user-centered design principles and consumer behaviorExpert in today's media and technology environment, including technology and social platforms, mobile, data, online advertisingExcellent communication and presentation skills; dynamic (persuasive) in presenting ideas to clients and prospective clients from VP to C-levelAbility to quickly join the client leadership team and immediately add valueMust possess a rigorous analytical approach as well as abstract problem-solving skillsStrong interpersonal skills as team leader and team player with experience managing and training other strategistsNon-profit and government agency experience a plusMust have a "change agent" and highly collaborative attitude, constantly pushing us and our clients to new opportunities, approaches, ideas, perspectives, etc.

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliancesAll your information will be kept confidential according to EEO guidelines.

Compensation Range: $300,000 - $340,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/15/2024.