About us

Founded in 2015 in Athens, Greece, Welcome redefines the way people travel by going above and beyond the commoditized transfer service and being the first company to deliver a complete, personalised, in-destination travel experience. From the moment a traveler arrives at a new destination, until their return journey home, Welcome accommodates all their travel needs, including transfers, sightseeing trips, and local information, in the easiest, friendliest, and most personalised way possible. Welcome's drivers are experts in the area and share their local know-how to make travellers feel at home wherever they are. The company has also introduced contactless rides, thorough cleaning protocols, and protective equipment to make every journey safe.

Being a travel tech startup, Welcome continues to grow and scale its operations and is quickly becoming a global category leader for in-destination travel services.

One of the highest-rated global transportation companies with a rating of 4.9/5 stars 216 destinations with a goal to reach 350 by 2024 Over 2,000 travel partners including 1,000 hotels, numerous vacation rentals, and travel agents, adding 50+ new ones every month Over 1.5 Million happy travelers every year

⭐️ If you want to dive deeper into the awesomeness of Welcome's culture, click on this link to check our TikTok account.⭐️

The Team

We are a group of vibrant diverse people who love traveling and never settle on quality. Each one of us didn’t join Welcome by chance and believes deeply in what Welcome is trying to achieve, so we work relentlessly to make that happen. We challenge common logic, focus on design, put simplicity and usability first, and create memorable experiences. We keep learning and exploring better ways to serve our community and grow personally and professionally in our respective fields. We stay humble along the way, with a “pay it forward” mentality, but with big and bold goals.

About the role

A Welcome driver is the first person a traveler meets the moment she/he sets her/his feet on the ground at a Welcome destination. Being a traveler’s “Friend on the Ground”, the driver provides high-quality transportation services reflecting what Welcome stands for, its principles, and values.

Our Lead Generation Specialist’s primary responsibility will be acquiring, identifying, qualifying, and nurturing driver leads through various marketing channels and converting them into qualified driver leads. The Lead Generation Specialist role is the first step in the funnel of acquiring more supply of potential drivers and will source new leads from a myriad of platforms and other online and offline sources across multiple countries.

Responsibilities

Marketing Campaigns and Referral Programs: Designs and develops tailored marketing campaigns to attract driver leads in all destinations, including launch phases. Collaborates with City Operations team to design and implement driver referral programs. Performance Optimization: Continuously monitor and analyze lead generation activities to optimize strategies and improve conversion rates. Lead Qualification: Qualify leads by analyzing their interest and level of engagement. Receive and implement feedback from operations to improve lead quality. Lead Nurturing: Develop and implement lead nurturing strategies to keep prospects engaged and move them through the funnel. Lead Source Identification: Identify and collect leads from a variety of online and offline sources. Identify websites, platforms, and other media that could become a lead source. Utilize online tools to find, collect, and convert leads. Data analytics & Reporting: Perform data entry activities, and update CRM, spreadsheets, and other databases. Prepare regular reports on lead generation activities, including lead volume, quality, and conversion rates. Direct Email Marketing: Uses Customer.io to design and track CRM campaigns for active drivers and prospects