About us

Founded in 2015 in Athens, Greece, Welcome redefines the way people travel by going above and beyond the commoditized transfer service and being the first company to deliver a complete, personalised, in-destination travel experience. From the moment a traveler arrives at a new destination, until their return journey home, Welcome accommodates all their travel needs, including transfers, sightseeing trips, and local information, in the easiest, friendliest, and most personalised way possible. Welcome's drivers are experts in the area and share their local know-how to make travellers feel at home wherever they are. The company has also introduced contactless rides, thorough cleaning protocols, and protective equipment to make every journey safe.

Being a travel tech startup, Welcome continues to grow and scale its operations and is quickly becoming a global category leader for in-destination travel services.

One of the highest-rated global transportation companies with a rating of 4.9/5 stars 230 destinations with a goal to reach 350 by 2024 Over 2,000 travel partners including 1,000 hotels, numerous vacation rentals, and travel agents, adding 50+ new ones every month Over 1.5 Million happy travelers every year

⭐️ If you want to dive deeper into the awesomeness of Welcome's culture, click on this link to check our TikTok account.⭐️

The Team

We are a group of vibrant diverse people who love traveling and never settle on quality. Each one of us didn’t join Welcome by chance and believes deeply in what Welcome is trying to achieve, so we work relentlessly to make that happen. We challenge common logic, focus on design, put simplicity and usability first, and create memorable experiences. We keep learning and exploring better ways to serve our community and grow personally and professionally in our respective fields. We stay humble along the way, with a “pay it forward” mentality, but with big and bold goals.

About the Role

We're seeking a seasoned professional to join our Operations team as the Driver Lifecycle Marketing Manager. In this key role, you'll not only drive growth but also have the unique opportunity to take ownership of the entire driver lifecycle across all our destinations, from inception to maturity. If you're a senior marketing professional with a wealth of experience in lifecycle marketing and a hunger for ownership and growth, this role is tailor-made for you.

Responsibilities

Driver Growth Strategy:

Develop and execute a comprehensive driver growth strategy across both offline and online channels. Innovate and implement data-driven ideas to acquire and retain drivers, ensuring a steady influx of leads. Manage and optimize the driver acquisition budget for maximum impact.

CRM Automation:

Segment the driver base to create targeted and effective CRM campaigns for leads and active drivers Build a recency-frequency model and calculate drivers' LTV based on the segment Create a Driver CRM strategy aiming to increase drivers' LTV Design and execute first-driver CRM automation, ensuring engagement and retention for both leads and active drivers.

Marketing Campaigns and Referral Programs:

Devise and execute tailored marketing campaigns to attract driver leads in all destinations, including launch phases. Collaborate with Destination Leads and the Driver Quality team to design and implement driver referral programs.

Innovation in Marketing Tools and Solutions:

Stay abreast of industry trends and emerging technologies in marketing tools. Identify opportunities to innovate and enhance our marketing toolkit for more effective driver acquisition and engagement. Collaborate with cross-functional teams (including Customer B2C Marketing team) to pilot and implement new marketing solutions.