Job Description:

Job Description 

Unique Job Role 

Digital Manager- Marketing  

Function 

CBG 

Reporting to 

Manager Marketing-CBG

Business 

W&W – Corporate Office 

Level 

 

Quarter of hire 

 

Job Details 

This role will be responsible for developing and managing digital marketing strategies and campaigns. We are looking for a creative, analytical and experienced Digital Marketing Specialist to join our team! As a Digital Marketing Specialist, you will be responsible for all digital marketing campaigns including Salesforce Pardot, LinkedIn tools, Lead gen, performance marketing, SEO and actively engaging with the business to optimize the performance of our digital platform 

External Interfaces 

Internal Stakeholders 

E-commerce platforms  Salesforce and Pardot team  Experts in the domain of SEO/SEM  External agencies   Ad and creative agencies,   Marketing agencies / LinkedIn Partners   Influencers 

 

Titan marketing team   Sales Team  Other brand team  Digital team  IT / infosec team  Regional Sales team 

 

Job Requirements 

Education 

MBA from a premier institute preferably in marketing    Advanced Google certified SEO & SEM  Knowledge of Marketing Automation / Salesforce 

Relevant Experience 

5-8 years of experience in Digital Marketing  Experience in Retail / FMCG / Digital Agency industry  Experience in performance marketing / lead gen campaigns. 

Behavioural Skills 

Tech & Digital savvy  Entrepreneurial drive  Nurture relationship   Influence for impact  Accountability  Believes in people  Passion for technology, categories and products 

 

Knowledge 

Marketing Strategy  Customer Journey and lifecycle  Sales Orientation  Performance marketing- lead generation  Salesforce and Pardot knowledge  Proficiency with SEO tools (advance level)  Experience with Google Ads and Google Analytics  Exp with Website / Ecomm analytics  LinkedIn tools- sales navigator / LinkedIn sales insights  Agency management  

 

Key deliverables 

Process Contribution 

Process Outcome 

Performance Measure 

Marketing : Digital Strategy Development : Annual marketing plan 

Undertake marketing / customer research to understand the brand positioning, trends, insights, gaps and strengths in the digital space  Liaise with the agencies to provide inputs with regard to the digital marketing plan, budget as a part of the larger marketing plan for the year 

 

Market research and insights  Adherence to timelines and guidelines  Quality of inputs 

Digital Marketing plan and SEO 

Develop the digital brief aligned to the marketing strategy and brief the media and creative agencies for the development of the plan  Evaluate the creative plan and media plan developed by the agencies and provide recommendations to ensure its alignment with the brand and business requirements  Planning, building, and implementing digital marketing campaigns across multiple channels and platforms.  Define requirement, tasks and resources associated to SEO strategy  Define and manage SEO, search engine, social media and internet marketing industry trends and development  Keep pace with on-page, off-page activities, SEO Tools – Google analytics, Google ad word.  Tracking digital marketing performance  Overseeing the creation and maintenance of social media content 

Tracking digital marketing performance 

Digital marketing calendar  Digital strategy for SMART, aligned to the business strategy  Marketing brief finalised marketing plan  Achievement against the plan  Adherence to brand guidelines and business requirements  Brand engagement matrix 

Website Launch and Website Management 

Ensure smooth launch of CBG Website with Ecommerce  Work closely with the IT team on the marketing deliverables  Understand SEO requirement and make sure the website is compliant with our SEO requirement- regular update with IT team  Website management and regular update on the product part 

Regular website analytics and report preparation. Suggest ways to improve the website performance against deliverables 

Website launch with tech requirement  Website analytics  Website management 

 

Adherence to SEO target  Adherence to timelines 

 

Performance Marketing & Marketing Automation  

Evaluate the performance of the digital / social media campaigns vis a vis the plan and undertake action planning and course corrections as per the requirements  Management of performance marketing campaigns and making sure the CPL is benchmarked against the competition and devise strategy to optimise the campaign to get more valid leads at better CPL  Owning Pardot implementation, configuration, data management, operations and working with the Salesforce Connector (creating landing pages, tracking online behaviour etc).  Enabling Marketing with automation capabilities and supporting platform users across marketing.  Adhering to timelines for carrying out various campaigns. Make sure the collateral received (creatives/ newsletter) on time.  Monitor the performance of the branding initiatives / campaigns periodically and recommend necessary course corrections if mandated  Managing Lead gen campaign  Database profiling  Email strategy  Data analytics  Performance monitoring and action planning 

 

Adherence to lead conversion  No. of leads received  Achievement of targets  CPL 

 

 Marketing tools enablement for the sales team 

Understanding of various LinkedIn tools like sales navigator, LinkedIn sales insights etc and propose ways to get leads through various mediums  Continuous coordination with the sales team and recurring training to be provided to use digital tools for lead generation and warm calling   Use of Salesforce for digital leads updation and create smooth transition for lead flow.  Regular review with the sales team for salesforce usage for digital leads and make sure the leads are converted  Training of sales team  Digital leads analysis  Salesforce adoption and updation for digital leads  LinkedIn tools  Adherence to target  Adherence to timelines 

 

Vendor Identification and agency management 

 

 

Finalise on the identified vendors /agencies basis their offerings, capabilities to partner with the firm  Negotiate with the vendors on the rates within the recommended price range & empanel the vendors /agencies as per the recommended guidelines  Periodically evaluate the vendor on the performance against the agreed statement of work for and determine contract renewal / continuation decisions  Review the evaluation of the vendors / agencies basis their performance and recommend appropriate actions    Vendor identification and selection  Vendor performance management & action planning  Adherence to guidelines and timelines  Performance of vendors vis a vis the agreed SOW  Achievement of targets   

 

 

Key Skills: