Position Title: Manager Marketing Effectiveness
Location:  New York, NY, US

Careers that unlock the magic of human connection 

Who we are 

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila, as well as many more superior wines and exquisite champagnes! 

Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business! 

The salary range for this role, based in New York is $103,200.00 to $141,900.00, range will vary if outside of this location.  Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Position Summary

The Manager, Marketing Effectiveness, is supporting a new era of performance measurement and investment strategy at PRUSA. The manager will be responsible for managing high priority USA initiatives touching media, A&P investment strategy,  and company / brand performance. The successful candidate will need experience in socializing advanced analytics (preferably MMM), preparing deep insights from raw numbers, and  in managing complex projects( multiple teams, multiple locations, multiple stakeholders, 20+ data sources).

Supporting this candidate will be a network of other teams and agencies.  

Major Responsibilities / Accountabilities

Working with the Director, manage the Marketing Effectiveness for Pernod’s portfolio of brands, identifying marketing optimization recommendations for the CMO office and brand teamsManage all aspects of a USA program for A&P performance measurement and optimization, from driving for quality analytics to communicating the results to collaborating with a global team driving similar programs in other marketsLead the data management process to ensure near perfect data is feeding our models.  Improve the efficiency of the data refresh process, saving effort in the US marketIn partnership with the Director, design and manage a world class measurement program, including marketing mix modeling, media attribution, category share, AB testing, digital optimization delivering 20% improvements in marketing effectiveness across Pernod’s portfolio

Nature & Scope

- The Marketing Effectiveness team reports to the VP of Strategy, Insights & Analytics.

- The Marketing Effectiveness team leads Marketing Effectiveness in the USA market:

By recommending optimal investments by brand/touchpointby socializing learnings across the enterpriseby expanding scope and capabilities of marketing effectiveness analyticsby supporting education and best practices, leveraging learnings from Warc and the ARF.

- This team is supported by an insourced data science team in Paris, who run all the models and prepare the model outputs. This team transforms excel output in strong stories with compelling recommendations that are shared with all of Marketing and the C-Suite.

- The Manager, Marketing Effectiveness will be responsible for preparing analytic insights, scoping new analytic work, and managing the data refresh process. As a result, this individual must have deep experience in using and applying advance advanced analytics methodologies to drive business impact.

Requirements

- Education:  Minimum Bachelor’s degree (or equivalent); advanced degree preferable

- Experience / Background: 

5+ years of experience in advanced analytics and socializing the learnings (machine learning, MMM, etc.) in CPG industry3+ years paid media analytics and reportingAble to prepare compelling presentations with strong storytellingAble to collaborate well with internal data science team virtually (data science team based in Paris)Able to collaborate with various stakeholders from motivating data owners to provide perfect data to creating presentations with aligned messagingAble to manage complex projects, with internal and external stakeholders, and with many interdependenciesDerive insights from data investigations and write relevant reports to key stakeholders

 Working Conditions

Travel: Occasional- Estimate:  10% of time.

Required Competencies

- Leadership Competencies:

Strategic Vision

Motivates and engages peers and teams to support and facilitate changeTranslates the organization’s vision into clear, specific and achievable plansBuilds relationships outside and within the organization and maintains strong, long-term relationshipsIncorporates understanding of the connections between areas of the business into decisions

Entrepreneurship

Challenges the status quo by thinking out of the box and taking educated risksExemplifies a personal commitment and desire to achieve desired obstaclesGains commitment by highlighting areas of agreement and focusing efforts on resolving areas of disagreement

Results Oriented

Measures and tracks key business results and processes to assess performanceEffectively manages time by identifying and removing “time wasters” for self and teamsMaintains composure and high performance standards in a challenging environmentActively shares lessons learnt from past experiences and knowledge of best practices

Live the Values

Guarantees the highest professional standards and promotes ethics by notably confronting and addressing inappropriate or unethical behaviorsDemonstrates commitment to Corporate Social Responsibility (CSR) priorities by promoting Group and local initiativesEstablishes a mutual trust environment by communicating in an honest, straightforward and transparent manner with colleagues at all levelsRecognizes, rewards and celebrates success

People Development

Serves as a trusted coach or mentor to ensure people can achieve their development and career objectivesOpenly provides ongoing constructive and balanced performance feedbackIdentifies and selects the most qualified Talent for positions

Team Management

Inspires team members by communicating the shared purpose and holding people accountable for performanceEmpowers team members to make decisions, providing guidance and support where requiredFacilitates team performance by understanding the strengths and weaknesses of team members

- Functional Competencies:

Brand Leadership

Persuades colleagues and management of the relevance of brand vision and crusadeBrings to life the brand vision and crusade across a range of marketing initiativesDefines the local brand experience for global brands in smaller markets, working with the brand owner

Brand Strategy & Planning

Understands the company’s goals and how affiliate strategy will contribute to themUnderstands the role of a brand in the company portfolio and the role of a product in a categoryUnderstands competitors’ brand positioning and strategyMonitors brand KPIs and identifies emerging issues and opportunitiesDevelops marketing activities in line with brand compass

Brand Communication

Understand the creative development and the media buying process, planning and budgetingAnalyzes direct and indirect competitors’ communication strategyImplements the overall communication plan, analyzing its performance annually and on an ongoing basisWrites clear briefs to creative / media agenciesDelivers relevant and structured feedback on creative development / media plans

Brand Activation

Understands the basic promotional objectives, mechanics of our brands and of our key competitorsUnderstands role of promotion in achieving brand objectivesImplements basic promotion activity on time and as per brand planOptimizes the promotion implementationConducts and shares basic evaluation of promotion performance

Consumer Insight

Understands major characteristics of consumer / shopper typologies, motivations and behavior in his / her area and category, and knows the levers PR uses to address them (promotion, merchandising, animation, etc.)Builds consumer understanding through regular market visits to targeted touchpoints (POP, POC), observing and discussing with consumers and key trade stakeholders (consumers, bartenders…)Keeps updated on consumers / shoppers needs and expectations by analyzing basic related research (quanti & qual)

Innovation

Identifies consumer insights and business opportunities for innovation and assesses their relevance in regard of brand strategyEvaluates products / packaging performance, recommends detailed solutions to improve them and conducts renovation projectsDevelops innovation concepts to address specific insights, business opportunities and competitive environmentCoordinates cross-departmental and agency work to deliver innovation projectsAnalyzes potential ROI of innovation projects and analyzes performance once launched, recommending corrective actions if needed

Creativity

Explores a wide variety of creative sources to identify opportunities for improvement or changeEncourages creativity by using creative methods / techniques to resolve a problem or generate new ideasChampions new ideas and brings them to life by taking risks and learning from both successes and mistakes

Analytical Skills

Analyzes multiple information sources, filters and summarizes them and outlines key issues for the businessMakes multiple recommendations, weighing pros and cons of different alternativesAnticipates and assesses consequences of several alternative options

Project Management

Sets up organization for small project / sub-projects (project plan: set clear objectives, resources, planning and budget)Identifies resources and skills requirements to achieve project goals, and allocates / prioritizes roles and responsibilitiesIdentifies project opportunities and sells them in to the organizationOrganizes and coordinates day to day work efforts of the project team, establishing work plans (timing, process, tasks, meetings)Monitors project KPIs and implements corrective action plans as requiredReports project progress to sponsors and stakeholders

Business Acumen

Demonstrates and overall understanding of business environment, company’s vision, objectives, priorities and CSRDemonstrates understanding of basic PR financial terms (P&L from COGS to Contributive Margin CAAP) and their implicationsMonitors forecast and results against KPIs (e.g. volumes, market shares, categories…)Manages A&P budget efficiently

Relationship Building

Develops influential relationships with management through sharing constructive ideas in a clear and convincing waySpeaks confidently in meetings and public forums, facilitating open dialogueDevelops quality relationships with external contacts (providers, key influencers…)Gains respect and credibility in relationships within the business by delivering with consistent excellenceTakes into account other people’s perspectives and culture, in order to build trusting relationships and resolves conflicts

Ready to work with spirit? Read on…

Life and perks at Pernod Ricard 

Proud to belong - Just as we help to create moments that matter for our customers, we lead by example every day...bringing our whole self to work and building bonds that celebrate the human spirit, diversity, and foster deep connections.  

Empowered to soar - We set high expectations and seek to get the most out of life. Through flexibility and a hybrid workstyle, as well as unique learning opportunities, generous tuition reimbursement, and one-of-a-kind learning programs, we passionately grow our skillset. 

Committed to care - We are deeply committed to the long-term sustainability of our people, our industry, and our planet. We call this return on responsibility. From environmental sustainability to supporting local communities, our commitment is steadfast. 

Inspired to dream - We treasure new experiences and are proud to develop as people, not job titles. From rich immersive learning programs in Paris to exciting high-profile events, we blend a love of exploration into all that we do. 

Our hybrid work style 

At Pernod Ricard North America, our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. Our hybrid teams will work remotely the majority of the time and unite on-site two days per week or 40% of the time. Our team is empowered to start and finish their day at a time that works best for their lifestyle with the whole team available during the core hours of 10am-3pm. 

  

Plus, great benefits and perks to toast to a life filled with support including: 

Competitive compensation including performance bonuses Domestic & international career development opportunities Competitive paid time off plan + wellbeing days   Medical, dental, vision and life insurance Product allowance to enjoy on Pernod Ricard products   Gym reimbursement  Employee Assistance Program BetterUp Care wellness benefits including nutrition, sleep, executive coaching, etc. 

And much, much more! Check out PRUSABenefits.com to view our extensive people programs and support. 

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.

Job Posting End Date:

Target Hire Date:

2024-03-31

Target End Date: