As the Analytics Manager/ Senior Manager for B2B Marketing, you’ll architect and build the marketing analytics function for Axtria. You will be responsible for campaign and channel measurement, data analysis and visualization, and advising cross-functional teams on how to optimize efforts to help our company accelerate revenue growth. You will be responsible for generating and operationalizing insights to make drive data driven decisions in marketing.
You will be instrumental in working cross-functionally with product and portfolio teams to align on metrics and goals across the company. You will collaborate with digital and other teams to move away from ad hoc analytics and reporting and bring structure to the entire marketing efforts.
In-depth knowledge of digital channels, platforms, ROI reports, reporting tools is a must. The ideal candidate should be a hands-on operator who’s built and scaled modeling and reporting functions in a B2B marketing environment. You’ll be a key partner and advisor to the marketing, sales, finance, and executive teams, and you’ll work in an amazing culture on a high-functioning team.
Job Responsibilities Identify target audiences and gather analytics to prepare strategies for success in marketing campaigns with an impact on sales outcomes. Track our overall lead-to-revenue management performance Conduct competitive research and analyze benchmarking data Analyzing sales funnels and customer intent. Work with the marketing operations and demand generation teams to track and optimize marketing funnel performance Provides actionable overall market and customer insights to address key strategic questions. Measuring performance of online and offline campaigns Reporting on marketing KPIs like leads, conversion rates, website traffic, content performance , social media engagement etc. Tracking campaigns on daily/ weekly basis and reporting on customer journeys, touch points, what’s working what’s not and analysis for next campaign. Analysis on which channel is working and which is not and working with martech team to build the lead scoring and attribution models. Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports. Monitor budget distribution along with digital teams Analyzing web traffic and reporting on repeat and new users, web navigation insights etc. Track email campaign metrics (delivery, open, click-through rates) Create executive reports, data visualizations and dashboards. Education Master of Business Administration in MarketingWork Experience 7-10 years’ experience in data modeling and analysis. Experience in building a data warehouse is a plus. Ability to think strategically and make recommendations and provide insights to the business based on data analysis. Exceptional attention to detail and a strong QA process that results in highly accurate reporting that can be trusted. Strong ability to analyze quantitative data to determine tactic effectiveness, ROI and pipeline building. Strong communication, collaboration and problem-solving skills. Experience building and automating management level reporting Experience with BI dashboard or similar data visualization tools Experience in advanced analytic and statistical techniques related to digital revenue attribution, customer segmentation, and marketing effectiveness In-depth understanding of SEM campaign strategies and SEO practices Experience with analyzing PPC campaigns, LinkedIn paid campaigns Hands on knowledge of analyzing data from various marketing platforms/ tools including HubSpot / Adobe analytics , SEM rush, sprout social, hot jar, google manager, LinkedIn campaign manager etc Behavioural Competencies Customer focusLearning on the flyProblem solvingDrive for resultTechnical Competencies