Company:Driven Brands

We invite you to join us at Driven Brands!

Headquartered in Charlotte, NC, Driven Brands (NASDAQ: DRVN) is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, oil change, maintenance and car wash.

With over 4,500 centers in 15 countries, Driven Brands is the parent company of some of North America’s leading automotive service brands including Take 5 Oil Change, Take 5 Car Wash, Driven Glass, Meineke, Maaco, CARSTAR, and more.  Our network services over 50 million vehicles annually and generates more than $5 billion in system-wide sales each year.

Our culture inspires high performance and innovation, enabling our employees to go further, faster in their careers. With amazing people and great brands, we confidently look forward to exciting growth ahead, and believe in following the values that support this vision.

JOB DESCRIPTION:

The Marketing Manager role at 1-800 Radiator & A/C plays a critical role in both B2B sales activities & marketing within the organization. 1-800 Radiator & A/C is a wholesale automotive parts distributor widely recognized as among the best in the business by industry professionals. The primary responsibilities of the role are as follows:

Responsibilities

Acquire deep knowledge & understanding of the brand’s current identity, present opportunities for improvement, & ensure sales/marketing efforts are in-line with brand identity or enhance itUncover insights & develop an understanding of what drives the purchasing behavior of existing B2B customers & prospects within each key customer segment including Passenger Cars & Light Trucks as well as Commercial VehiclesThrough communication & relationships with franchisees, understand their needs & behaviors to ensure network support & adoption of marketing programs developedTranslate behavioral knowledge into executable sales & marketing programs through the company’s primary marketing channels:Sales visitsOutbound callsPhysical mailersDigital promotionsDevelop effective sales aides, promotional offers, internal sales contests, & program training that help drive the effectiveness of our outside sales representative channelCreate & maintain a marketing calendar optimized for the seasonality of certain products & market segmentsCollaborate with analytics & the Director of Sales to optimize targeting of sales & marketing campaignsConceptualize & execute new marketing pilots to test new ideas to grow market share under the guidance of our marketing committee, the Director of Sales, & the Brand PresidentLeverage the CRM & analytics to produce actionable reports on KPIs & resultsKeep our network (franchise owners, managers, & staff) abreast of critical information through regular communications including emails & newslettersCoordinate with & manage relationships with key marketing vendors that provide products &/or services to our networkMeet periodic & annual objectives to grow market share to meet or exceed budgetManage & balance a complex multi-million dollar marketing budgetResearch & assess brand positioning & make recommendations for improvementsProduce actionable new & exciting ideas that can be leveraged to enhance the brand’s marketing ROI through tools such as social media, Ai, & channel expansionWork with our New Products team to develop go-to-market strategies related to product expansion

Qualifications

Experience or applicable skills in development & implementation of marketing for a field-based sales force (5+ years preferred)Experience in B2B marketing in an industry with a finite customer-based where consistently high retention rates are criticalStrong analytic skills using Excel (required) & ideally SQL. Python skills a strong plus.Digital advertising experience using highly refined criteria to efficiently target an audience using SEO, social media, & other tools. Experience using mobile IP data to pinpoint targets highly preferredAble to conceptualize, propose, develop, A/B test, & report on marketing pilots heavily reliant on delivery through an outside salesforceExceptional attention to detail with regards to copy write, testing methodology, reporting, & communicationsHighly organized with the ability to prioritize & manage multiple projects at a time as well as maintain a repository of marketing assetsAbility & experience managing a complex budgetComfortable occasionally presenting on stage to groups of up to 250 peopleRefined leadership & persuasive skillsDirect sales management experience a strong plusUp to 10% TravelThis role will be hybrid out of Benicia, California, with a Tuesday – Thursday weekly in-office work schedule plus Mondays & Fridays with the option to work remotely

#LI-KD1

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#1800radiator

Position Location:

California

Compensation Range:

$128,000.00 - $230,200.00

Compensation Frequency:

Annual

Base pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://www.drivenbrandsbenefits.com