Gather and analyze market data from various sources, such as sales data, customer surveys, and competitor information. Conduct comprehensive market research to identify trends, opportunities, and threats in the logistics industry, with a focus on the last-mile delivery segment. Use advanced research methodologies to forecast market trends and understand their implications for our business strategy. Monitor and analyze competitor performance, products, and marketing activities. Regularly perform SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis on key competitors. Conduct detailed customer analysis to understand customer behavior and preferences, especially within the last-mile delivery segment. Use this data to inform marketing and sales strategies. Develop and maintain a comprehensive knowledge of the logistics market, including industry news, advancements in technology, regulatory changes, and competitor strategies. Create detailed reports and presentations to communicate findings and recommendations to the senior management team. Lead focus groups and surveys to gather qualitative data on customer preferences and behavior. Develop and maintain a system for tracking and reporting on market research activities and findings.