Overview Lennar is looking for a Senior Analyst to support our digital content and core product initiatives. Lennar is poised to revolutionize home buying and drive business growth by creating a seamless, content rich shopping experience throughout the online and offline customer journey. The ideal candidate is a driven, strategic analyst with demonstrable experience of supporting and influencing product growth and UX/UI development, a deep understanding of digital content with experience owning data from modern Content Management System (CMS) platforms, product optimization via web experimentation, and website analytics. They’re excited about the opportunity to build a world-class product analytics function whose work directly influences the trajectory of the business by leveraging their analytical skill set to grow Lennar’s digital platform through data-driven, actionable insights. Joining Lennar means becoming part of a dynamic team dedicated to pushing the boundaries of technology. We are bringing modern data and technology to in the real estate and home building space to change how we build and sell homes. If you are passionate about leveraging data to solve business problems, we would love to hear from you! Apply now to join us on this exciting journey. Responsibilities Primary owner of data analytics support for all digital content on lennar.com and our CMS, including quality and completion metrics End to end ownership of Product Content by building and scaling data tooling and reports to quantify the impact of our content and empower self-service discovery by our partners Quantify impact of our content through visitor behavior reporting, funnel conversion, feature engagement, experimentation measurement, front-end tracking, and general product performance Ownership of web experiment design, measurement, performance reporting and outcome recommendations Direct collaboration with Content Team, Product Managers, Engineers, and Business Leaders to execute against a shared roadmap by pairing analytics to each and every team initiative Own all things data during the implementation of changes to the website to improve customer engagement and value metrics Provide timely insights and analytical support to different internal stakeholders to support effective business decision-making Develop a deep knowledge of key success indicators and uphold best practices for measurement and reporting Qualifications 3+ years of experience in product analytics, demonstratable experience with digital content initiatives is a must 2+ years of experience in web experimentation and optimization Excellent communication, problem-solving, and analytical skills Proactive not reactive, with the ability to work in a fast-paced environment Fluency in SQL is a must, as you’ll live in a SQL client, and a few other useful tools of the data trade Ability to take in requirements, ask smart questions, and produce high-quality actionable insights by telling a story with data and effectively communicating that story Confident with learning new tools, technologies, and methodologies Experience with Tableau or similar data visualization tools Knowledge of Python, R, and predictive modeling is a plus What we offer: The opportunity to deliver impact across one of the largest homebuilders in the United States. A corporate culture focused on growth and development. Freedom to try new impactful ideas. Ability to deploy your work to teams across 40+ divisions and interact directly with those teams. End-to-end project ownership. Occasional travel for team activities and meetings. Hybrid work schedule with you located in Miami, FL; Bentonville, AR; Bentonville, AR; or Dallas, TX. Relocation packages available Healthcare (medical, dental, vision) and 401k matching Physical Requirements: This is primarily a sedentary office position which requires the Product Analyst, Digital Marketing to have the ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary. This description outlines the basic responsibilities and requirements for the position noted. This is not a comprehensive listing of all job duties of the Associates. Duties, responsibilities and activities may change at any time with or without notice. Type Regular Full-Time