Mahwah, New Jersey, USA
19 days ago
Senior Field Marketing Manager, East (REMOTE)
Work Flexibility: Remote

Who we want:

• Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.

• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.

• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.

• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

What you will do:

As a Senior Field Marketing Manager you will be responsible for leading the engagement of the Area Key Account Executive teams to execute the annual marketing plan strategy and drive a high level of customer and sales engagement. You will gain organizational and field alignment to the annual marketing plan and drive key product and program strategies enabling growth with key accounts and customers. Due to your high engagement with the field and customers, you will contribute customer and product insights to their internal business partners. You will participate in data collection and modeling to drive business decisions and evaluate business performance.

In this role, you will be geographically aligned with a Senior Director of Contract Solutions to master the regional strategies across 120+ key IDNs (Integrated Delivery Networks). In alignment with your Marketing and Strategic Sales partners, you will specialize in a product portfolio (Ortho, NeuroTech, or MedSurg), supporting the field on business unit priorities.

Stryker Customer Solutions is an organization designed to evolve our strategic contracting function, to provide consistency and accuracy in data and information, and to build more long-term sustainable customer relationships in the U.S. market.

In this role,you will support the Enterprise Account Management (EAM) function within Customer Solutions. EAM, which is comprised of Contract Solutions, National Accounts and Strategic Sales, executes the contracting and pricing strategies of Stryker’s 22 commercial business units via negotiations with health systems, Group Purchasing Organizations (GPOs), and government accounts. Together, we deliver comprehensive solutions that simplify the buying process and maximize impact for our supply chain customers.

You will:

Develop the Strategy and Marketing Plan

Understand the linkages between all Big Picture framework components; relate upstream decisions to executional decisions.Author key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.Translate the marketing plan to specific marketing activities to carry out the plan for area of responsibility.Determines execution plan tactics to effectively align, target, and track progress toward Annual Marketing Plan targets and goals.

Communication Strategy

Establish consistent, effective communication with regional executive team.Primary marketing point of contact for regional executive team.Identify the various types and formats of communication.Sales Support and ResponsivenessLeveraged by regional Contract Solutions Team to support key steps in the selling, contracting and customer engagement process.Supports key requests from C-suite customers/institution administration.Integral in the RFP/contract process

Sales Enablement

Analyze regional contracting data and identify areas for growth.Participate in monthly and quarterly business reviews with executive teams to review performance, offer insights, and align on key priorities.Customer EngagementRepresent division at local, regional, and national meetings with customers.Hosts in-market customer interactions and experiences.Drives key account engagement and serves as a sponsor for Stryker consultants(s).Supports the creation of the industry meeting strategy based on regional needs.

Customer Centric Development

Influence the organization of in-market customer interactions and experiences with collaboration across sales and marketing teams.Support the development of industry meeting strategy, attend industry meetings and tradeshows, leading product discussions with customers.Understand what current and potential customers need to drive value in the portfolio.Surface new or unexpressed customer needs.Escalate systemic problems that could affect customer satisfaction.

Marketing Objective

Can calculate Customer Lifetime Value for a specific customer type.Understand loyalty composition of the customer base.Understand market dynamics that may impact Marketing Objectives in the future and make proactive recommendations to marketing strategy, anticipating future markets.Continually monitor and evaluate current market strategy and make recommendations on new source of volume strategies.

Customer Insights

Understand the needs of the primary and secondary customers.Gather inputs from KOL network.Explain different product features to different customers as appropriate to their needs.Understand what current and potential customers need to drive value in the portfolio.

Other

Creating Organizational Capabilities: Drive efforts to create new organizational capabilities to address the evolving marketing landscape and better serve IDN customers.Identify opportunities to improve marketing processes, enhance team capabilities, and drive continuous improvement in marketing strategies.Expert on Region, Landscape, and EAM Marketing Offense: Possess in-depth knowledge of the target region, healthcare landscape, and the specific marketing strategies required to engage IDNs effectively. Develop and implement marketing campaigns tailored to the unique needs and challenges of IDNs.Customer Segmentation and AMP Execution: Analyze the IDN customer base to create effective segmentation strategies. Develop Account Management Plans based on customer segmentation, ensuring successful execution to drive customer engagement and growth.Collaboration with Portfolio Directors: Work closely with Portfolio Directors to create comprehensive Account Plans that align with business objectives. These plans should be designed to leverage Stryker’s portfolio of products and services, meeting the specific needs of each IDN.Sales Support and Strategy: Collaborate with the Contract Solutions team to develop effective sales engagement and development strategies. Provide the necessary support and resources to the Contract Solutions team to enhance their account management efforts within IDNs.Partner with Sales Enablement: Work closely with the Sales Enablement team to ensure the seamless execution of marketing and sales strategies. Provide valuable insights and support to enable the sales team to achieve their targets.

What you need:

Bachelor’s degree required6+ years of work experience required.Experience in orthopedics and/or neurotechnology, preferredUnderstanding of hospital supply chain buying and contracting process, preferredExperience in sales and Or marketing in Medical Devices is highly desirable

$98,000 - $210,100 salary plus bonus eligible + benefits. Actual minimum and maximum may vary based on location. Individual pay is based on skills, experience, and other relevant factors.

Travel Percentage: 30%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

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