San Mateo, CA, 94497, USA
41 days ago
Senior Manager, Marketing Promotions, Nurse and Patient
**General Description:** **This individual is responsible the development, implementation, and execution of Nurse and Patient promotions to support the continued growth of BRUKINSA® (zanubrutinib). The position requires strong leadership, communication, and cross-functional collaboration skills.** **Essential Functions of the job:** **Manage cross-functionally to develop, execute and evaluate projects that focus on supporting the interconnections between HCPs/Nurses, patients, caregivers/families, and liaising with numerous teams to accomplish goals, including Field Teams, Legal, Compliance/Privacy, Patient Advocacy, Patient Support Services, and Market Access.** **Develop a thorough command of the clinical data to create promotional messaging/materials consistent with the approved label.** **Collaborate with commercial operations / business analytics initiatives to uncover actionable insights and track progress of goals.** **Partner with internal marketing colleagues & agency partners to develop personal and non-personal promotional plans for patients, with the potential to include Direct-to-Consumer (DTC) advertising.** **Manage promotional material development, including distribution coordination, inventory management and field communications through collaboration with commercial operations and/or warehouse fulfillment.** **Align with promotions team on goals and KPIs for key initiatives/resources** **Organize and represent relevant patient and nurse promotional materials submitted to the internal promotional review committee, ensuring final materials meet business objectives while also meeting regulatory, legal, and compliance requirements.** **Assist with development of new team members and foster a positive culture within the team and with cross-functional colleagues.** **Required Education:** **Minimum of a BA/BS Degree in marketing or related field.** **Required Qualifications:** **Bachelor’s degree in marketing or related fields with 7 plus years of overall experience.** **5 plus years of relevant experience in pharmaceutical and/or healthcare industry or within a promotional ad agency** **Commercial experience with consumer or HCP marketing preferred** **Experience in oncology preferred** **Supervisory Responsibilities:** **This position will not be responsible for management of direct reports. However, it will require significant agency management, and cross-functional team leadership.** **Travel:** **25%** All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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