Position Summary

Position Summary: Axtria is seeking a Manager/ Senior Manager, Product Marketing, to join our team. As we expand our product portfolio and gear up for an exciting phase of growth, this role presents a unique opportunity to influence the product lifecycle right from inception. The ideal candidate will play a key role in shaping the marketing strategies for our innovative products and drive their success in the market. This position is perfect for a seasoned product marketer eager to make a significant impact in a fast-paced, growing company.

Job Responsibilities Develop and execute marketing strategies and plans for new and existing products, ensuring alignment with the company’s growth objectives. Conduct market research and analysis to identify customer needs, market trends, and competitive landscape. Collaborate with cross-functional teams, including product management, sales, LOBs, to develop product positioning and messaging that resonates with target audiences. Manage product launch activities, including promotional material development, sales training, and market introduction strategies. Track and analyze product sales metrics, adjusting marketing strategies as necessary to achieve business goals. Collaborate with stakeholders at all levels of the organization to ensure buy-in and support for marketing initiatives. Stay abreast of industry developments and leverage insights to inform marketing strategies. Work Experience A minimum of 12 years of work experience in marketing, with a significant portion in a product marketing, consulting, or related capacity. Demonstrated experience in successfully launching and managing product GTM, and a track record of developing and delivering effective marketing strategies and plans. Evidence of strong copywriting skills, demonstrated through a portfolio of writing samples or a body of work available for review. Previous experience in life sciences or a closely related field is highly desirable. Behavioral Competencies Excellent communication and interpersonal skills, capable of effectively articulating ideas and influencing others. Strategic thinker with a problem-solving mindset, able to identify opportunities and challenges and respond accordingly. High level of adaptability and flexibility in a fast-paced and dynamic work environment. Strong organizational and project management skills, with an ability to manage multiple priorities simultaneously. Demonstrated ability to build and maintain positive relationships with a wide range of stakeholders.