The Digital Marketing Technology Specialist develops, communicates, and implements a clear strategic vision and plan for how specific marketing technology and digital architecture investment will help ABS reach its marketing, sales, and client engagement goals. This responsibility is part of a fully aligned and integrated overall ABS system roadmap, which is developed through coordination and collaboration with IMS and other key ABS departments and stakeholders. 

What You Will Do:

Support the development, implementation, and management of a strategic plan for marketing technology that aligns with organizational goals. Collaborate with stakeholders across the business to support major infrastructure initiatives which involve Marketing; support development of specific scopes of work, technical and business requirements, costings, and strategies for delivery for each initiative with required departmental approval.  Work in close partnership with the Manager, Digital Marketing, to ensure wider ABS technology projects do not negatively impact digital marketing capacity. Work with the Manager, Digital Marketing to develop seamless client journeys across ABS-branded digital platforms. Harness technical expertise and project management experience to meet business requirements. Coordinate project delivery between internal stakeholders and external vendors. Research new technology trends to identify opportunities for short, medium, and long-term improvement. Evaluate existing marketing technology programs and recommend updates or changes to improve efficiency or effectiveness. Manage the implementation of new or enhanced marketing technology tools to ensure compatibility with existing systems and with cross-functional system integration and collaboration.

What You Will Need:

Education and Experience

A Bachelor's Degree in Marketing or related disciplines is required.  Experience using marketing automation (Act On, Eloqua or Marketo), enterprise CMS platforms, web analytics software, and a CRM platform is preferred. Experience with Adobe Experience Manager, MS Dynamics, or Act-On is a plus. Expertise in designing, tracking, reporting, and presenting analytics for campaigns and or projects.  A minimum of three (3) years of experience working in digital services, and project managing development of digital initiatives is required. Experience managing websites in a dot.com or e-commerce B2B environment is advantageous  Previous experience in digital marketing and technology environments is essential. Experience project managing the delivery of marketing technology initiatives.

Knowledge, Skills, and Abilities

Ability to work in cross-functional collaboration to develop new ways to use technology to reach customers, build brand awareness, and increase sales. Understanding how systems interconnect to integrate data between platforms to improve business performance and client engagement. Understanding how to capitalize on data and technology to fulfill organizational goals. Ability to assess project scopes and gather business requirements to justify marketing technology investment. Understanding the value and potential of automation to streamline the functions of both sales and marketing teams. Development of internal processes or procedures related to the use of technology and connecting the dots between the front-end user experience and the marketing and IT teams that control their UI Working knowledge of the ABS Health, Safety, Quality & Environmental Management System

Reporting Relationships:

Reports to the Manager, Digital Marketing.