Amazon’s cross-channel, cross-category marketing (XCM) organization is looking for a driven and dynamic Senior Marketing Manager to join our Brand/Retail Multicultural Marketing team. A strategic thinker with a strong operational bias, this individual will help lead and manage inclusive marketing programs to help strengthen Amazon’s perception as a top of mind brand among Multicultural communities in North America.

To be successful in this role, the candidate will demonstrate the following behaviors:
• Focuses on the needs of our diverse customers, the objectives for the work and the strategies to accomplish them
• Balances thinking and acting, pulls a strategy through to tactics and execution
• Uses and applies data & evidence responsibly to guide strategies, inform judgement or make decisions
• Communicates clearly & effectively, ensures understanding, establishes credibility with peers & leaders
• Engages in active listening and gathers diverse perspectives, while not shying away from being decisive
• Employs sound critical thinking & problem-solving approaches, comes to the table with solutions
• Identifies & assesses risks quickly, puts plans in place to mitigate or manage them
• Recognizes and solves for contending priorities, presents & evaluates trade-offs
• Rebounds quickly from unexpected setbacks, strives for continuous improvement
• Embraces invention without precedence while leveraging proven approaches


Key job responsibilities
• Co-author integrated marketing & mass communications plans designed to primarily reach Hispanic/ Latino/a/x, and multicultural young adult (18-24) consumers
• Shape and effect campaign & creative briefs (single-channel & cross-channel)
• Develop and execute content and amplification strategies for our cultural content hub(s)
• Oversee the translation and transcreation of Spanish-language creative across campaigns
• Define channel strategies, effecting channel plans
• Develop and execute complex campaigns & programs of small and large scale
• Outline operational & executional requirements of a program and the process to address them
• Define and design processes, implement and / or utilize workflow tools
• Co-own campaign & program budget management and adherence
• Partner with and manage creative teams – internal partners and / or external agencies
• Manage creative asset development & delivery across multiple channels
• Work with Insights team to design learning agendas and assess campaign & program performance
• Collaborate with internal partners to share learnings, identify multicultural insights, shape strategies and design & execute multicultural targeted or inclusive campaigns for the US and Canada.
• Lead or co-lead campaign and program alignment meetings and creative reviews with senior leaders, stakeholders and global partners


A day in the life
The Senior Marketing Manager works closely with teammates and partners across Campaign and Project / Program Management, Brand Planning, Creative, Media and Insights as well as with brand & business stakeholders in other parts of Amazon, agencies and external companies. The scope includes support and management of brand affinity and retail event campaigns, along with more focused and culturally-nuanced efforts, where you will provide strategic input, campaign leadership, cultural expertise and creative thinking. This individual thrives in complex and fast-paced environments and can effortlessly pivot from designing and executing single channel campaigns to leading cross-channel, cross-functional programs, often simultaneously.

We are open to hiring candidates to work out of one of the following locations:

New York, NY, USA | Santa Monica, CA, USA | Seattle, WA, USA