Come be a part of a rapidly expanding $35 billion-dollar global business. At Amazon Business, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech and retail in the B2B space developing innovative purchasing and procurement solutions to help organizations reshape buying. Bring your insight, imagination, and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business, unlocking our potential worldwide.

Amazon Business is seeking an analytically-gifted, results-oriented Marketing Manager to lead the web analytics and testing roadmap for our marketing content site. In this role, you will be the point-of-contact within the marketing organization for website measurement, A/B testing, and optimization. This individual will partner with content, UX, and tech teams to prioritize measurement capabilities, develop and maintain dashboards for various initiatives, and serve as subject matter expert on website optimization. As a highly-visible analytics lead, you will regularly interface with stakeholders and leadership to monitor website performance, socialize insights, and recommend optimization/testing opportunities for various marketing initiatives.
The right candidate will be a well-versed analytics professional with previous experience in web analytics and/or A/B testing. They should exhibit a high level of proficiency when speaking to website measurement, and have the ability to articulate data and insights to cross-functional stakeholders. This individual will be able to balance their subject matter expertise with strong communication skills when providing analytics and testing support for partner teams. Their experience should include familiarity with marketing analytics, cross-channel measurement, and A/B testing concepts. They should also have the technical know-how to troubleshoot web analytics implementations, and communicate tracking requirements to development teams.

Key job responsibilities
Manage web analytics reporting and measurement for the Amazon Business marketing content site, create dashboards that enable marketers to measure the effectiveness of their channels and/or programs, and maintain a rigid testing culture while executing A/B tests to drive towards business goals:
• Serve as resident expert on web analytics and A/B testing for the Amazon Business marketing content site.
• Develop standardized reporting for overall website performance and business goals/objectives.
• Work with stakeholders to understand their objectives, and develop relevant dashboards and/or reporting mechanisms to ensure they can accurately measure and optimize towards goals.
• Develop and execute various website tests to drive acquisition, engagement, and traffic improvements.
• Regularly audit web analytics implementation to ensure data accuracy, and work with development teams to address issues and/or recommend new tracking capabilities.
• Work with a cross-functional team of Content Marketers, UX Designers, Product Managers, Web Developers, Data Scientists, and peer marketing teams to maintain alignment on website measurement and performance.
• Support broader measurement initiatives across the organization, providing guidance and/or requirements to ensure data accuracy.

About the team
The Amazon Business Website team is known for taking quick action and achieving high performance through a testing-centric culture. We are relentless in driving results, highly analytical, collaborative, and cross-functionally supportive of partner groups.

We are open to hiring candidates to work out of one of the following locations:

Arlington, VA, USA | Seattle, WA, USA